The collaboration series between Uniqlo and JW ANDERSON was very successful, and it exposed both brands to people who only know one of them.
Questioning:
Can we use the same method at work?
Associating:
The collaboration of brands is a resource sharing. Brands with different customer bases can collaborate to share and gain customers from other brands and gain exposure. In work, the collaboration between different departments or people with different skills can also share resources to help both parties gain new skillsets and knowledge to create a win-win.