IKEA uses most of its space as a showroom to showcase how its products can be used in a space. This helps customers better understand their products. The beautiful showroom and the immersive experience can create the desire to live in this space and to purchase their product.
Questioning:
Can we apply the same method in the pitch?
Associating:
The showroom is like a presentation or a promotion. Instead of describing the products and promoting their functionalities, we can use the demo to demonstrate the products or use more sound and images to create an immersive experience to get the clientโs buy-in. For example, we can use the sound of the sea and birds and the video of happy island life to promote vacation products.