Author: petitbateau

  • Festive Unboxing: The Allure of Christmas Calendars in Showcasing and Experiencing Diverse Products

    Many brands launched products on the Christmas calendar. The Christmas calendar allows customers to test the smaller sizes of various products each day, and the various try-out experiences, the beautiful packaging, and the expectation of opening unknown gifts each day can create a better experience than purchasing one normal product. Questioning: Can we similarly reward…

  • Dimensional Limitations: The Shooter and Farmer Hypothesis in the Three-Body Problem

    In the story of the Three-Body Problem, there is a hypothesis about a shooter and a farmer. The theory about the shooter mentions two-dimensional creatures. They can only see points and lines but cannot understand three-dimensional space. Their vision and knowledge are limited by their abilities, experiences, and environment. Questioning:  So, human beings are also…

  • How Electric Toothbrushes Harness Water Flow for Enhanced Dental Care

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    Electric toothbrushes use the water flow generated by the vibration of the brush head to create a stronger cleaning power than the friction of the brush head. Question: Can we use the same method in marketing promotion? Associating: The vibration of the toothbrush is like the initial promotion activities, and the water flow it generates…

  • Success in Collaboration

    The collaboration series between Uniqlo and JW ANDERSON was very successful, and it exposed both brands to people who only know one of them. Questioning: Can we use the same method at work? Associating: The collaboration of brands is a resource sharing. Brands with different customer bases can collaborate to share and gain customers from…

  • The Remarkable Journey of Moso Bamboo

    The Moso Bamboo Story. The Moso bamboo grows only 3cm in the first four years, but in the fifth year, it will grow exponentially to 15 meters in 6 weeks. This is because, in the first four years, the bamboo grows its roots very long under the ground to reach the ideal location for enough…

  • Shapes and Colors in the Game of Go

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    Shapes and Colors in the Game of Go: Questioning: Why M&Ms chocolate doesnโ€™t have beans in black and white color? Associating: The shape of the stones in the game of Go looks very similar to the M&M chocolate. They can launch a series of go chocolates in black and white colors.

  • Go Rules: The Survival of Stones in the Presence of Allies

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    In the game of Go, a stone or a group of stones that are solidly connected and share the same color are captured and removed from the board when the opponent occupies all the intersections directly adjacent to them. Nevertheless, the stones remain alive as long as there is at least one stone of the…

  • Pixel Power

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    The higher the pixels of a digital camera, the clearer the photos. Questioning: Is it the same for the understanding of something? Associating: The pixel is like the dimension of the data we analyze. The more dimension of data we can collect, the more thorough the analysis and understanding of things could be.

  • Flora Harmony: The Crucial Role of Microbial Balance in Intestinal and Skin Health

    The human intestine and skin rely on flora balance to stay healthy. An imbalance in the number of certain floras can lead to disease. Whether it is good or bad for our health depends on whether it is balanced. Questioning:  It may be the same for a team. Associating: Each flora is like an attitude…

  • The spider web

    The spider web has a special structure. When any point in the web has a movement, the movement can be easily transmitted to the whole web so that the spider can feel the movement at any web position. Questioning: Can we use the same structure to create the communication channel in an organization? Associating:  The…